Boosting a Facebook Post | Best Practices

Facebook offers a wonderful way to “boost” or “promote” your content by paying a bit extra money (as low as $5).  This is separate from Facebook ads, which requires a higher level of online marketing expertise to generate success.  Facebook has made it quite easy...

facebook recommendations

What Facebook’s New Recommendation Tool Means For Your Company

In October 2016, Facebook rolled out a brand new option to ask for “recommendations” on your personal feed or in a group. Facebook automatically detects words like “I need a recommendation” or “I am looking for” and converts the post into a distinct “recommendation” post...

Facebook Engagement Tips

5 Key Tactics to Create Engagement on Facebook

Big brands and small brands alike all have similar goals on social media: To cultivate our online community, grow our followers and ultimately create a platform to convert new leads.  What is Facebook Engagement and why does it matter? Many times my clients at Pop Digital Marketing...

Facebook Updates Its Posting Preferences For Pages

If you manage a business page on Facebook, your life just got easier! Facebook has officially rolled out a new posting feature which allows admins to effortlessly elect if he/she wants to post as the page or as him/herself through a more straightforward means.  Way back in the...

4 Wedding Traditions to use in your everyday Social Media Strategy

We have all heard of the wedding day traditions for wearing something old, something new, something borrowed and something blue.  Originating from an old English rhyme, the 4 items a bride carries with her is supposed to bring her good luck.  Transitioning into today’s digital...

Facebook Manager Posts

2 New Facebook Updates for Businesses and Pages

Facebook has recently made 2 updates that will shake up how you use the Social Networking platform to market your business.  And, if strategized correctly, you will see a positive outcome from both these changes! Change #1 | Facebook Page Manager Tracking On February 20, 2014, Facebook...

7 Beginner Tips For LinkedIn Marketing

LinkedIn, known as the “Social Network for Businesses” has immense potential to provide users with the ability to network with-in their own industry and more importantly find and convert customers.  As opposed to Facebook, Pinterest and Twitter, where statuses lean towards the light, funny or...

New Trending Feature On Facebook

Facebook is rolling out a new feature titled “Trending” (currently only in a few countries and only available for certain users) on the right side of your homepage. Trending According to Facebook:  “Trending shows you the popular topics and hashtags that are being talked about on Facebook....