Before covering the tips on how to increase sign-ups, you need to be clear on why you want more. People often think the larger number of sign-ups means you are doing better at marketing your business. This is not the case. It’s what actions the subscribers take after reading the content- that matters. Therefore, you need a newsletter goal. Each piece of communication should have a planned purpose and desired outcome prior to sending it. Once you have an idea of what action you would the readers to take, you can strategize the content you want in it.
6 Tips to Increase Newsletter Sign-ups:
- Create Sign-Up Forms. This seems simple enough, yet I have seen many clients that enter in emails personally whenever they get them and don’t provide website “passerby’s” to sign up on their own. Remember that there may be a potential customer who is not ready to call you about services, but is still interested in your content. By providing sign-up forms on your site, you are supplying customers with an easy and non-pressured way to learn about your company.
- Place the forms everywhere! Have a link in the navigation of your site titled “newsletter”. You should provide sign-up forms in the sidebar of your site and buttons to sign up on appropriate pages. You should also have a sign-up extension on your Facebook business page.
- Opt-in option. No reputable email platforms these days allow you to use unauthorized or purchased emails. If you want to gain the trust of your readers, gain their subscription and ultimately gain their business, make sure your opt-in (and opt-out for the matter) options are set correctly and easy to manage!
- Provide subject choices. Email open rates will increase when the email is specific to the needs of the reader. Provide a minimum of 3 and a maximum of 6 different subject check-boxes for new sign-ups. See example here by click here.
- Clearly state the value. Explain in a sentence or two above the newsletter fields, what the reader will receive or how they will benefit by signing up. What makes your emails unique? Keep it short and sweet.
- Make the emails forwardable and sharable. Make sure you have a “forward to a friend” option inserted in every email communication that goes out to the public. You also want to connect your newsletters with your Twitter, LinkedIn and Facebook pages to autopost. And thirdly, insert social sharing buttons in each email campaign. As outsiders see the emails from a friend’s (whom they already trust) page or a forward, they are likely to sign up as well.