February 2014

Facebook has recently made 2 updates that will shake up how you use the Social Networking platform to market your business.  And, if strategized correctly, you will see a positive outcome from both these changes!

Change #1 | Facebook Page Manager Tracking

On February 20, 2014, Facebook introduced a new feature to allow Page Administrators to see which of their page managers posted a status update.  The update shows under the company name of each post ( see visual below).  All admins of the page including moderators, advertisers and insight analysts will see the name of the poster next to the update.  It is not visible to the public.

 

 

Benefits of Tracking Facebook Mangers’ Posts:

For companies that have multiple managers or content creators on their business page this will help with tracking, metrics and success measurements of each employee. 

• You can now track whose content generates the most likes, shares or comments and provide incentives or bonuses based on performance.
• You can utilize this information when training social media interns or entry level employees as a means of providing constructive criticism and suggestions.
• If you outsource your social media to freelancers or a marketing company, you will gain better insight as to who is doing what and when.
• It is an overall means of holding all your digital marketing employees accountable.

Change #2 | Tagging Another Page In A Status:

On February 25, 2014, Facebook began rolling out a new algorithm for page status updates.  Going forward, if your page writes a post and tags another page in that post, your post may been shown to the followers of that tagged page.  It is worth noting, however that Facebook will only show the posts that are relevant to followers with a history of interacting with that correlated content.

Benefits of Tagging Another Page in your Page Status Update:

• Exposure to the followers of the tagged page, which may have thousands of more fans than yours.
• Creating a give/take relationship with the other brands/pages that have the same target audience.  For example, when you tag another page, you are giving them exposure to your fans.  Hopefully, they will want to “give back” and promote you as well!