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Marketing Is Storytelling: How You Show Up Matters

In today’s digital landscape, the brands that rise above the noise aren’t always the loudest—they’re the ones that tell the most compelling stories. At Pop Digital Marketing, we believe marketing is more than a strategy; it’s a way to build a connection. The right message sparks recognition, earns trust, and turns audiences into communities. Whether you’re launching something new or evolving something established, one question drives it all: 

How do you want to show up in your industry?  

The Power of a Clear Brand Narrative 

Every brand has a story—it’s the heartbeat behind your work. But without a strong foundation, even the best ideas can feel scattered. Your brand is more than a logo or tagline. It’s your values, your voice, and the experience you promise to deliver.

Why it Matters: When your branding is rooted in authenticity, it doesn’t just define how you look—it describes how people feel when they encounter you. That kind of clarity invites connection. It turns first-time customers into lifelong supporters by helping them see where they belong in your story. At Pop, we help you uncover and articulate the deeper narrative that sets you apart, then bring it to life through intentional visuals and messaging that make you instantly recognizable and impossible to ignore. 

Your Website Is Your Home Base 

Your website is more than a digital destination—it’s the space where your story comes to life. It’s often the first place people go to learn about your business, and the moment they land there, they’re forming an impression. We approach website design as an immersive experience. Every detail, from structure to copy to visuals, is crafted to reflect your brand’s purpose and guide visitors with clarity and ease.

Why it Matters: When your website communicates your story with intention, it creates trust. It gives your audience a sense of who you are, why you do what you do, and how they can be part of it. That’s what transforms casual clicks into real engagement—and real engagement into lasting relationships. 

Social Media That Creates Genuine Connection 

Your story doesn’t stop at your website—it continues every day through your presence on social media. But in a world of quick scrolls and constant noise, people don’t want polished sales pitches. They want authenticity. They want to feel seen. That’s why our social media services focus on building meaningful connections. We create content that’s rooted in your brand story: visuals, language, and strategy that reflect who you are and what your audience cares about. 

Why it Matters: Showing up consistently and speaking authentically makes sure your audience isn’t just listening—they’re engaging. Over time, that consistent, relatable presence builds a genuine sense of community, one where your followers become advocates, and your story becomes an integral part of their daily lives. 

Bridging the Gap 

When your branding, website, and social media work in harmony, they do more than elevate your visibility—they create a sense of familiarity. And in business, familiarity grows trust. That’s the difference between being noticed and being remembered. 

We help brands bridge the gap between how they see themselves and how they’re seen. Because the way you tell your story determines the kind of community you’ll build, and the legacy you’ll leave behind. Ready to show up with purpose? Let’s build something unforgettable—together. 

 

What to Do When Your Content Stops Performing  

content marketing tips

You’ve been there. 
Your posts used to get clicks. Your emails used to convert. Your blog used to rank. 
Now… not so much.  

If your content has started to flatline, don’t panic. Performance dips are normal—especially as platforms evolve, algorithms shift, and audiences tune out from sameness. The good news? A few strategic moves can breathe new life into what you’ve already built.  

Here are five ways to get your content back on track—plus how Pop Digital Marketing can help you make it stick.  

1. Revisit the Data—But Look Beyond Likes

It’s easy to chase vanity metrics, but the real story is in the patterns.  

Check:  

  • Time-on-page (are readers actually engaging?) 
  • Click-through rates (are your CTAs compelling?)  
  • Search terms driving traffic (is it still relevant?)  

Pro Tip: Declining numbers aren’t always a failure—they’re feedback. They tell you where to dig deeper.  

2. Update, Don’t Abandon 

If a blog, email, or landing page used to work, don’t scrap it—refresh it.  

  • Add recent stats or industry shifts  
  • Improve headlines and meta descriptions 
  • Reposition the content to align with current search intent or audience needs  

Sometimes, all it takes is a little polish to make an old piece shine again.  

3. Repurpose High-Value Pieces into New Formats 

If your audience isn’t reading, maybe they’re watching. Take a strong-performing blog or email and turn it into:  

  • A video script or Reel  
  • A LinkedIn carousel  
  • A webinar talking point  

You don’t need to reinvent the wheel—just spin it in a new direction.  

4. Test Something New (Without Starting from Scratch) 

Try A/B testing your:  

  • Subject lines  
  • Instagram hooks or first-frame visuals  
  • CTA buttons or copy  

Low-lift tests can lead to big learnings—without overhauling your entire strategy.  

5. Talk to Your Audience Again 

If your content is falling flat, it might be because you’ve stopped listening.  

Revisit:  

  • Client questions from emails or sales calls  
  • Comments and DMs  
  • Keyword trends in your space  

Your next best content idea might be sitting in your inbox right now.  

Let’s Fix It—Together  

At Pop Digital Marketing, we help brands realign and rebuild when things start to stall.  Whether it’s a one-time audit or ongoing strategy support, we’ll work with you to:  

  • Diagnose what’s not working  
  • Build fresh content that connects  
  • Create systems that keep your campaigns moving forward 
  • Want help reviving your content? 

Let’s book a quick strategy call. 

 

5 Marketing Moves to Make Before Summer Hits 

Taking small steps now will create serious momentum later. 

At Pop Digital, we know the spring-to-summer transition can be chaotic. Between shifting priorities, seasonal campaigns, and that creeping vacation mindset, it’s easy for marketing to fall into reactive mode. But here’s the good news: a few intentional moves now can set your summer strategy up for success—without the scramble. 

Whether you’re a solo founder or part of a growing team, these five actions will help you stay ahead of the game: 

1. Audit Your Email List 

A cluttered list = a diluted message. Take 20 minutes to clean up your email list: 

  • Remove bounced addresses and inactive subscribers 
  • Segment your audience for smarter targeting 
  • Revisit your welcome series and automations 

This quick cleanup can boost your open rates, increase deliverability, and help your content reach the right people. 

2. Repurpose Top-Performing Content into Reels 

Your best ideas don’t need to live once. Revisit your top posts from the past quarter and give them new life as Instagram Reels, TikToks, or short-form video ads. 

  • Turn a blog intro into a video script
  • Animate a carousel into a voiceover clip
  • Share a testimonial as a 15-second punch 

Video still leads the pack in engagement—make it work for you with content you’ve already proven. 

3. Run a Test Campaign 

Not sure what’s clicking? Test it. Launch a low-lift test campaign with: 

  •  New messaging or offers 
  • A fresh audience segment 
  • Alternate visuals or ad formats 

You’ll gain insights fast, refine your creative, and avoid wasting time (and budget) on the wrong strategy come summer. 

4. Update Your Website Keywords 

Search behavior shifts with the season. Make sure your site content reflects what your audience is actually searching for. Look for opportunities to: 

  • Refresh headlines and meta descriptions 
  • Add seasonal blog content 
  • Optimize your top service pages 
  • Resubmit your site for indexing on search consoles

A well-optimized site boosts visibility when your audience is most active—and ready to convert. 

5. Batch + Schedule Your Content 

No one wants to be scrambling for social posts in mid-July. Block off a few hours now to: 

  • Pre-plan your content calendar 
  • Batch captions and visuals 
  • Schedule your posts across platforms 

Summer should be for creativity—not chaos. 

You don’t need a complete rebrand or massive campaign to make your marketing work smarter. A few focused tweaks can create space, clarity, and serious momentum. 

At Pop Digital Marketing, we help businesses do exactly that—with collaborative strategy sessions, real-time campaign support, and targeted consulting designed to move the needle. 

Whether you need help refreshing your website SEO, creating a smarter email flow, or mapping out your summer content calendar—we’re here to roll up our sleeves and build it with you. 

 Ready to make your next move? 

Let’s talk strategy – email: info@popdigitalmarketing.com 

Explore our services 

 

Marketing Must-Haves: How We Stay Ahead—And Help You Do the Same 

In 2025, digital marketing isn’t just evolving—it’s accelerating. Staying relevant now means more than frequent posting or having a polished website. It requires adapting to new technologies, understanding shifting consumer behavior, and building strategies that actually drive results. 

At Pop Digital Marketing, staying ahead of the curve is our norm—so our clients can lead, not follow. 

Here are the five essential marketing must-haves your business needs this year—and how we help bring them to life: 

  1. Short-Form Video That Grabs Attention

According to HubSpot’s 2025 State of Marketing Report, short-form video continues to deliver the highest ROI—especially when paired with influencer collaborations. Platforms like TikTok, Instagram Reels, and YouTube Shorts are now the go-to channels for connecting with Millennial and Gen Z audiences. 

🎯 What we do:
We help clients turn video into impact. From content calendars and creative direction to editing tools that simplify the process, we make short-form video both accessible and strategic. Whether it’s behind-the-scenes moments, 15-second tutorials, or livestream Q&As, we help your story land—and stick. 

  1. AI-Driven Marketing That Works Smarter, Not Harder

AI is no longer an emerging trend—it’s a daily tool. As Deepak Bansal’s 2025 Trends Report shows, AI now drives everything from multi-modal content creation to smarter keyword targeting. 

🎯 What we do:
At Pop, we leverage AI to improve efficiency without losing creativity. From refining SEO strategy to automating workflows, we use AI tools to streamline content production and give clients data-informed direction they can trust while maintaining their unique brand identity. 

  1. Authenticity Through Visual Storytelling

Today’s audiences want more than polished content—they want realness. Visual storytelling creates emotional connection and builds brand loyalty faster than any ad spend alone. 

🎯 What we do:
We help brands show up authentically. Our creative team blends branded video, custom carousels, and user-generated content to visually share your values. The result? A brand that feels human—and unforgettable. 

  1. Hyper-Personalized Content That Converts

Generic marketing doesn’t cut it anymore. Consumers expect content that feels made for them—delivered at the right time, in the right place, with the right message. 

🎯 What we do:
We create with purpose. Every website, campaign, and piece of branded content is designed with your ideal audience in mind. We write copy that speaks their language, design responsive websites that guide them to act, and develop visual assets that reflect your brand’s story—built to connect and convert. 

  1. A Strategy That Evolves With the Industry

Trends shift—but smart strategy adapts. With AI, AR, and platform algorithms constantly changing the game, it’s critical to build marketing that’s rooted in research and made to move. 

🎯 What we do:
We conduct in-depth market research and competitive analysis to ensure your campaigns are primed for success from the start. Our strategy-first approach gives you the insights and agility needed to evolve with the market—without falling behind. 

 

Let’s Future-Proof Your Marketing 

Whether you’re looking to overhaul your digital strategy or make smart, data-driven refinements, we’re here to help you grow with confidence. At Pop Digital, we don’t just keep up with trends—we help you lead them. 

Ready to #GetDiscovered? Let’s build what’s next. Contact us today 

5 Ways to Grow a Nonprofit Through Social Media in 2023

In today’s digital age, social media has become an essential tool for nonprofits to reach and engage with their supporters. It provides a platform for nonprofits to tell their stories, share their mission, and connect with their audience in a more meaningful way. However, simply having a social media presence is not enough to grow a nonprofit organization. Here are five ways nonprofits can leverage social media to grow their organization in 2023. By following the tips in this blog post, you can use social media to connect with potential donors, volunteers, and partners, and raise awareness for your cause.

  1. Audit your current social media platforms.

Before you can start growing your nonprofit organization on social media, you need to audit your current platforms. Take some time to assess your current social media presence and identify any areas that need improvement. Are you posting regularly? Are you engaging with your followers? Are you using the right hashtags? Once you know where you stand, you can start to make changes to improve your social media strategy.

  1. Prioritize video content.

Video content is becoming increasingly popular on social media. In fact, video is expected to account for 82% of all internet traffic by 2022. If you’re not already using video in your social media marketing, now is the time to start. Video is a great way to engage your audience, tell your story, and promote your products or services.

  1. Use social media to tell your story.

Social media is a great way to share your nonprofit’s story with the world to raise awareness for your caus. Share photos and videos of your work, interviews with your staff and clients, and behind-the-scenes footage of your events. The more people see your story, the more likely they are to get involved with your organization.

  1. Engage with your followers and potential donors.

Social media is a two-way street. It’s not just about broadcasting your message to the world. It’s also about engaging with your followers and responding to their comments and questions. The more you engage with your followers, the more likely they are to stay engaged with your organization. Nonprofits can use social media to connect with potential donors and volunteers by sharing stories about your work, posting updates about upcoming events, and running online campaigns. For example, a nonprofit that provides food to people in need could post photos of the food they distribute, or a nonprofit that works to protect the environment could post updates about their efforts to clean up litter.

  1. Use social media ads.

If you want to reach a wider audience and grow your business quickly, you can use social media ads. Social media ads can be a great way to promote your non-profit or services to a specific audience. You can target your ads based on demographics, interests, and even keywords.

Growing a nonprofit through social media requires effort, dedication, and a clear strategy. By developing a strong online presence, creating meaningful relationships with supporters, and using social media to share your mission, you can make a real impact and grow your organization. Embrace the power of social media in 2023 and take advantage of the opportunities it offers to expand your reach and achieve your nonprofit’s goals. With persistence and a personal touch, your nonprofit can thrive and make a difference in the world.

3 Growth Strategies to Implement for the Spring

Running a business is difficult. Business owners take on so much to ensure they provide customers with innovative products/services backed by unparalleled customer service, lead employees to support growth, manage finances, build, and maintain business relationships, and find new ways for the company to grow and develop. 

Destress this Spring and watch your company grow with Pop Digital Marketing. At Pop, we give you the most innovative, precise, and result-oriented marketing strategies through our years of experience, dedication, and hard work. 

We guarantee results. Here are 3 growth strategies to implement as you make plans for the Spring. 

Increase Your Online Presence 

How often should you be posting on social media? 

Every social post is not going to hit your followers’ feeds, which is why it is important to stay active on all platforms as much as possible. This could be through Facebook stories, Instagram stories, posting a video sometimes, or just interacting with your audience through comments and replies. 

Social media is fast paced by nature, and content becomes obsolete quickly. While you do not want to overwhelm your following with too many posts, we see that a happy medium of 3-4 posts per week is optimal for staying top-of-mind. 

At Pop Digital Marketing, our team of social media experts can diversify your content to maximize engagement and engage with your audience to achieve the highest results. 

Write Blogs That Actually Encourage Clicks 

Do blogs generate leads? 

Blogs are extremely valuable to generate leads, brand awareness, and SEO. A HubSpot study found that 60% of people read a blog at least once a week. Yet, blogging requires a lot of work. It takes time to develop topics, write your content, and format and publish your posts on a regular and consistent basis. 

Blogs increase leads by 67% (Demand Metric). Blogging Improves your visibility. The more valuable pages you publish, the higher your page rank which means when leads type-in a search term that exists on your page(s), the chances of being seen are significantly higher. 

Blogs are a crucial part of content marketing but it’s no easy lift. We have a fantastic team of writers that create and optimize blogs for SEO to yield maximum results for our clients. It is time to have consistent fresh and engaging content on your website that keeps your audience coming back. 

Email to Stay Connected 

How often should you be reaching out to leads? 

Emails are effective in generating sales, enhancing customer or client engagement, acquiring new customers or clients, and creating consumer awareness and loyalty. Return on Investment or ROI for email marketing can be as high as 4400% (Campaign Monitor). 

If you are an e-commerce brand or have more than 10,000 contacts, 10-12 email per month is ideal. However, if you are a smaller business or service-centered company with less than 2,000 contacts, 3-4 emails per month is an ideal frequency. 

Creating an email is more than just a nice graphic and copy. There is so much that goes into email marketing behind the scenes. From developing an effective strategy, creating a lead generation funnel, building your referral lists, segmenting your audience by interest or activity, and creating click-worthy campaigns to collecting and analyzing the performance data. Our team at Pop Digital Marketing has the tools and knowledge to drive results. 

Finally, See the Results You’ve Been Waiting For 

This Spring, it is time to invest in results. When it comes to digital marketing, we do it all. Our team is constantly growing our knowledge base and technical skills to bring our clients the highest level of services available.  

Ready to see results and #GetDisovered? Contact us today to get started. 

Marketing During the Summer Season: Maximize Your Strategies 

With summer in full swing, you may have seen a slight dip in engagement and sales while consumers are in “vacation mode.” It can be difficult to capture your audience’s attention as more people are spending less time on the internet and more time outside. According to a study by Fanpage Karma, they saw 39% more reactions on rainy days in spring, autumn, and winter than on sunny days. Despite the low activity, you can get the most out of the summer season with these marketing tips to encourage more interactions.

Here are 4 recommended tactics to keep your marketing strong and your audience engaged over the summer:   

Retarget Ads 

With increased sunshine, people are more likely to spend less time online, making it more difficult to drive sales and gain your consumer’s attention. Luckily, there are ways you can optimize your strategy with this trend in mind. Retargeting your ads on Facebook and Google allows brands to engage with their visitors long after they have left your website. These targeted ads will keep your business at the forefront of visitors’ minds while building trust and encouraging recent visitors to return to your site. 

Summer Holidays 

Take advantage of the Summer Holidays and find ways to tie them into your marketing strategy. You can also incorporate National Holidays into your campaign that are interesting to your unique audiences. 

Building a sense of urgency by creating timer popups for holiday sales/promotions through targeted emails is another way to capture your audience’s attention. 

Time to Experiment 

Test out new, various methods with your audience during the summer months. This could be expressing appreciation to your customers through email campaigns, partnering with other businesses to promote products/services, sending out company merch like coffee cups or t-shirts, or pushing loyalty programs that incentivize sales during a typically slow period. 

Do not be afraid to take risks and step out of the box with your marketing strategies. Creative campaigns are a great way to connect with your audience and stand out from your competition. It’s all about differentiating your company.

Take Advantage of Social Media 

You may see a decline in engagement during the summer months, but do not let that discourage you and slow down your posts. Try to incorporate that fun summer feeling into your feed and create creative content that encourages your audience to engage. This could be a call-to-action, summer-themed hashtags, seasonal videos, or hosting a contest to engage your audience. 

Make sure to be posting consistently at optimal times throughout each week. Decreasing your post times can negatively affect your posting algorithm and ultimately who sees your posts. You may need to adjust your current schedule as your audience may be active at various times of day during these warmer months.  

Marketing in the summer is full of potential, so make sure that your company is taking advantage of all the great opportunities available. Summer is the perfect time to be creative and discover new ways to engage your audience while creating maximum exposure during this traditionally slow time. 

 

How Facebook’s Latest Change Will Significantly Impact Ad Targeting

Meta for Business and Facebook just announced that beginning Jan 19, 2022, they are removing “detailed targeting options” from the Ads Manager Tool that would be considered “sensitive topics” such as: 

  • Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”) 
  • Sexual orientation (e.g., “same-sex marriage” and “LGBTQ+ culture”) 
  • Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”) 
  • Political beliefs, social issues, causes, organizations, and figures 

For clients of PDM, many of which provide services in the healthcare, education or professional service  industries, this can have a negative impact on personalized ad reach. 

Thankfully, there are still ways to reach your audience: 

5 methods your company can implement to still drive conversions through Facebook Ads in 2022 

  1. Engagement Custom Audiences: Reach people who have liked your page or people who have engaged with your posts in their News Feed. These people have already expressed a direct interest in your services or products and ads will yield a higher success rate if shown to them. 
  2. Location Targeting: If you own a brick-and-mortar or are advertising a local event, you can reach people in a specific vicinity using location targeting.  For businesses that offer services in the home, or companies that ship products, you may set your radius around serviced zip codes and your ad will be shown to people in those targeted areas. 
  3. Lookalike Audiences: Similar to Engagement Custom Audiences, Lookalike audiences can be built to target Facebook/Instagram users that fall under the same user categories as a seed audience.  Use this option if you want to broaden your reach to people who share interests, locations and have purchased products or services similar to yours.
  4. Website Custom Audiences: You can build a list on Facebook Ads that retargets anyone who has previously visited your website. Using Website Custom Audiences is a powerful remarketing tactic that will increase your conversions by 56%. 
  5. Customer Lists. If you have already built customer email lists in your own CRM tool and have permission from subscribers to use their information, you can upload your lists into Facebook’s Custom Audiences. This tool will help you target, retarget, and stay top of mind with old and new customers.   

Initially, once these changes take effect in January, you may experience a drop in conversions. However, if you set up your ads using any of the above approaches, you can avoid a big decline and keep your engagement and conversion numbers growing. 

Looking for help getting your ads set up? Reach out to a Pop Digital Marketing specialist and Get Discovered. 

Diversity Marketing: Creating A Strategy That Works

 A recent study conducted by Adobe found that “61% of Americans find diversity in advertising important”. The modern consumer wants to feel seen by brands and diversity marketing is the key to achieving your audiences’ trust and approval. 

Diversity marketing allows your business to approach the market from a variety of angles and widen your reach. Brands often fail because their marketing is too narrow and doesn’t represent ‘real’ people in the present society. The present & future of marketing is now and it is diverse. Consumers are paying attention, are you? 

What Is Diversity Marketing? 

Diversity marketing is a marketing strategy that appeals to multiple groups of consumers. Successful diverse marketing stems from having a deep understanding of various cultures so that you can create effective and authentic content for your target audience. Brands often fail to reach these markets because their strategies are too narrow, only appealing to one or two specific groups.  

If you want to create an effective diverse marketing strategy, you need to go that extra mile to research and truly understand these diverse groups. You should learn about your target audience by asking questions and experimenting. The more effort you put forth helps to ensure that your brand’s diversity marketing strategy is a success.  

3 Steps in Creating a Successful Diversity Marketing Strategy: 

             

1. Learn and Understand your Company’s Diverse Market 

The first thing to do in diverse marketing is to dive deep into your consumer’s minds and learn about these different groups that exist. According to a recent report from Facebook, “most (71%) expect brands to promote diversity and inclusion in their online advertising”. Take the time to understand these groups and learn how they would want to see themselves in media, be spoken to, and discussed. 

2. Add Inclusive Imagery into Your Content 

People want to be able to see themselves in a brand’s advertisements and content. If a brand is only using images portraying one type of person, they are narrowing their audience. According to a report from Heat Test, “69% of brands with representative ads saw an average stock gain of 44% in a seven-quarter period ending last year”. Having a wider, more inclusive representation in your brand’s imagery is a key factor in a successful diverse marketing strategy. 

3. Strategize Ways to Prevent Tokenism 

Tokenism is the practice of only doing a symbolic effort to do a particular thing. This is basically when brands singularly try to appear more inclusive and diverse when they are actually doing this to just make their consumers happy. People are quick to know when a company is not authentic, and doing this can really damage your brand. Make sure you come from a place of sincerity and authenticity; this will ensure your diverse efforts will be a success.  

Successful Diversity Marketing: 

Creating a successful diversity marketing strategy doesn’t just benefit your brand and consumers, it influences the positive change of a more accepting cultural, inclusive, and diverse world. The team at Pop Digital Marketing aims to ensure our marketing strategies are as effective as possible for our clients. The more you understand your diverse audience, the more likely you will achieve success.  

Creating a Positive Virtual Culture for Your Company

Remote Company Culture

As 2020 wrapped over 50% of the American workforce had gone remote. According to a growmotely.com survey, 74% of employees expect to continue to work remotely indefinitely.  This has shifted the workforce to providing remote work from a once or twice a week perk to a full job expectation.

Organizations and companies who spent a good portion of the last 10 years building a positive in-person culture to attract and retain talent, now have to figure out how to transfer that culture online. To many, online access means more communication. To others, it leads to less interaction, less time to acquaint on a more personal level with co-workers, and ultimately less of a working relationship that generally builds comfort and positivity among staff.

One of the most underutilized marketing tactics is internal marketing. Get your team to love their work, their culture and they will organically market your company. So how do we modify our efforts of creating an in-person positive culture to that of an almost permanent positive virtual culture?

5 steps to create a positive virtual company culture:

  1. Revisit your company values, and make sure they still align with how you now function remotely. If employees feel that their work experience is not aligned with what your values state, there will be a disconnect. If need be, rewrite your company values to support your new way of internal efforts.
  2. Encourage open communication. Not like before. But really this time. Have an online wall of suggestions to make the company better and increase internal satisfaction. Microsoft Teams offers an excellent option for this through its “Channels”.
  3. Change your language. The way in which you refer to simple internal terms subconsciously sets the tone for each member. Take away terms like “daily tasks” that have a negative connotation to them. Use “Daily Goals” in your morning meeting language and end your days with each member noting their “Daily Accomplishments”.
  4. Create a positive online news board. Start progress tracking through a project management system like ASANA or Monday and share wins. This is where your employees get to share their accomplishments, co-employee gratitude, and more.
  5. Keep planning company events. Just because your company is mostly remote now, does not mean you have to cancel all events. You can hold a slew of online team-building activities or if enough of your team is local and comfortable, you can still continue quarterly/yearly outdoor events. The goal is to keep the fun current and the excitement ongoing.

What’s great about implementing all these ideas within your culture, is that these steps are all marketing tactics to increase internal brand happiness. Once your employees become accustomed to generating positivity virtually, it will trickle to their online actions as well. Those who were once reluctant to promote their work online are now embracing it and using the steps they found rewarding internally to promote where they work externally.


Ready to Get Discovered?