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Daniel Ackerman

Daniel Ackerman
In E-Marketing

The Best Email Subjects & How to Increase Open Rates

How many times do you open your inbox a day, only to send the majority straight to the trash? We’ve all been there: we scan the subject lines for anything worth keeping, and we dump the rest. So what’s the lesson here? As the first interaction with your audience, a subject line is your opportunity to stand out among a sea of garbage and say, “You need to read me!”

In the following post, we outline the factors that make a subject line good –> great. Read on to find out how to craft the perfect email subject that draws in your viewer with power words that will appeal to a diversity of demographics.

First, let’s start with the types of subject lines that draw in our readers:

  • Be Straightforward (Yes, sometimes it is just that easy!)
  • Fear of Missing Out
  • Creating Curiosity
  • A Solution to a Problem

Next, let’s look at email power words:

  • Personalization (Recipient’s Name, Location, etc.)
  • You/Your
  • We
  • New
  • Update
  • Introducing
  • Invitation
  • Special(s)
  • Sale
  • Offer
  • Event(s)

Using a combination of these power words with one of the above types of email subject line strategies is an easy, surefire way to help generate more clicks! And the more clicks you get from your emails, the more likely people are to continue opening your emails in the future.

Top Performing Email Subject Line Examples:

Straightforward Emails:

  • Hey [name], want 40% off your next purchase?
  • [name], would you be interested in a FREE consultation?
  • We want to hear from you!!
  • Join our LIVE webinar today! 3 pm CST—Don’t miss it ✨
  • Are you familiar with Content Marketing?

Fear of missing out (FOMO) Emails:

  • Only TWO spots left in our painting class ?
  • FLASH SALE! Only 2 hours left for 30% site-wide!
  • For just $5… It’s a no brainer ?
  • Our 50% deal ENDS tomorrow
  • A bike just opened up for tonight ? Let’s ride!

Curiosity Emails:

  • The #1 rule for what NOT TO DO when it comes to Facebook marketing
  • A Pain-Free Process: The best FREE programs for design work
  • If you are sick of Subway Tile, DON’T open this email
  • You deserve the BEST (and we have it!)
  • These 10 Skills will help pay the bills ?

Solution Emails:

  • New Blog: 5 Solutions to working with the new Instagram Algorithm
  • List from A to Z on how to organize your small business (FREE DOWNLOAD!)
  • Finally, a way to measure ROI for everyone ?
  • Cheers! We found the best summer cocktails ?
  • ANNOUNCEMENT: Join our FREE email marketing webinar!

Best Times and Days To Send Emails:

Aside from immediately grabbing your audience’s attention, it is also vital to know when your client/customer is going to open the email. According to CoSchedule, Tuesday is the best day to post, regardless of your industry. Furthermore, the best times to send are 10 AM, from 8 PM-12AM, and 2 PM. It’s always a good idea to conduct some basic research that may further narrow or expand your timeframe.

Knowing exactly how to craft an email subject is incredibly important from a marketing standpoint, and these tips will help you generate more clicks, more attention, and more sales.

 

Daniel Ackerman
In Blog, How to, Instagram, , Tips

4 Important Ways to Improve your Instagram Feed!

There’s just something about Instagram that we, as a society, can’t seem to get enough of. Even with that frustrating change to the algorithm, Instagram seems to be everyone’s favorite! There are a ton of tips out there on how to beat the algorithm but it’s even more important to have a profile that speaks to your ideal audience and potential clients. Below you’ll find 4 important ways to improve your Instagram Feed AND exactly how to implement them!

First, Build Your Brand:

As a designer, I cannot stress enough the importance of your brand! Your brand IS NOT simply your logo – it is the entire aesthetic of your business. When it comes to Instagram this includes everything from the images you post to the captions you write. This tells your audience who you are, what your brand stands for and the type of audience you want to appeal to.

Building your brand is all about finding colors, images, and words that speak to what your business is all about! When it comes to Instagram having cohesiveness is key! Let’s take a look at some examples of businesses whose branding is on point ?.

Brands WE LOVE on Instagram:

@shopbando – Bando the brand is Colorful, Fun, & Creative – Just like their products and their Instagram shows this off perfectly!

@getawayhouse- If their feed doesn’t literally make you want to GET AWAY… Idk what will! Their Instagram reflects their rentals with a darker edit, which reflects their cozy cabins perfectly!

We know coming up with what to post on Instagram can be hard and time-consuming. Last month Pop Digital Marketing developed a  30 Days of Instagram Content.  The blog became so popular that it had over 300 shares in the first hour!

Next, Update Your Bio:

You have up to 150 Characters for a bio about YOUR BRAND! One mistake I constantly come across concerns bios that talk more about the individual behind the brand as opposed to the brand itself. Consumers want to know about the products they can find in your shop or the services you offer above all else. I love that you have 2 rescue dogs but unfortunately, that isn’t going to teach me about your business.

This isn’t to say you shouldn’t tell us fun information about yourself, but prioritize what you are offering and then fill in the bio with other information. Below is a little “recipe” for developing the perfect Instagram business bio.

Instagram Bio Recipe

2-3 things you offer / i.e products, services, etc.

1 personal detail (if it fits in the characters)

+ Call to action such as a promotion or a special offer – something to really grab their attention and make them click that link!!

Using this little recipe your bio may look like this:

✿ Web Design, Social Media, + SEO Expert

✿ Wife to Jeff + Mommy of 2

15% off when you Subscribe ⇣

(LINK TO WHEREVER HERE)

Bios WE LOVE on Instagram:

@girlsnightinclub – GNI Tells us exactly what they are right away and if we join we can be apart of an online community with 150,000 women!

 

@theslowtraveler – Carolyn tells us what she does followed by where she is located AND tips we can find on her blog! Perfection!

 Then, Check Your Hashtags:

Hashtags can be tricky and there are so many places to start! The simplest way to begin is by using a hashtag Generator. Type in ONE keyword about your business then you will get results all around this one keyword!

Here is an example of results we got at Pop Digital Marketing with our Keyword being MARKETING:

 

You can choose to end your hashtag research here or you can take it one step further. The size, or the number of uses a hashtag has, can make or break your image in search.  I’d suggest taking some time to research the number of uses a hashtag has by plugging it into Instagram.

For example, the hashtag #marketingguru has 154k users so the odds of your image being seen rapidly decrease! However, Instagram now has a “related” option for hashtags and this is where the real research comes in! Click through until you find hashtags with a lower number of uses – any with 50k or less are perfect!

Finally, Captions:

Your captions should represent the tone of your brand while talking about related topics. Use your captions to discuss new services or products, promotions, milestones, or even interests that relate to what your brand is about!

Captions can be a great way to tie an image into your brand. Let’s be real, we can’t always have the perfect image and sometimes those flowers are just too perfect not to post. This is an ideal opportunity to use the caption to tie the image into your brand!

In the end, it really comes down to your brand, not only on Instagram but for your entire business. Instagram is a great way to market your business and I hope these tips help improve your Instagram feed and even more importantly help reel in your ideal audience and potential clients! If you have any questions or need help at any point in the process feel free to contact us here or shoot us an email at info@PopDigitalMarketing.com

Daniel Ackerman
In Blog, How to, Infographic, Marketing, , Tips

30 DAYS OF INSTAGRAM CONTENT

30 days of instagram content

Setting aside time to plan an entire Instagram feed can be time-consuming. One of the hardest parts is generating content that your followers are actually interested in. As an agency that curates and manages Instagram accounts for multiple clients, we’ve compiled a list of best practice posts to help ignite your company Instagram account into a highly engageable and followed brand leader. Below is a list of trending Instagram posts and topics relevant to 2019!

HINT: Don’t be afraid to ask your audience questions it helps with engagement and gives you insights to what they are looking for!

30 Days Of Post Material For Your Business Instagram Feed:

DAY 1: INTRODUCTION

Every Business (or blog, influencer, etc.) needs an introduction! Discuss who you are, where you are from, and what you are passionate about! This will help your audience connect with you and create genuine followers and future clients!

DAY 2: WORKSPACE

Show off your workspace and inspire others! I know I am a sucker for pictures of a decorated workspace! It’s always nice to tell your clients how you work and show off what motivates you (muscle emoji?)

Don’t have a workspace at home? Show off your favorite coffee shop and be sure to tag them!

DAY 3: PRODUCT / SERVICE

Start to show off your products and/or service! Start with your most popular or even a NEW service you just started offering! Describe the product or service briefly and then link to your actual website!

DAY 4: PET PICTURE

Do we even need to explain? Everyone loves a good pet pic!!

DAY 5: SELF-CARE

What do you do for self-care? We need to remember the importance of taking a moment for ourselves. Running a business is hard work and can feel like it takes over your life. R E L A X ~ give your audience some insights into how you take time for yourself!

DAY 6: BLOG POST

Show off a blog post! Resurface an old one or come up with something fresh! Blog posts are great for SEO and showing off your knowledge of the field or product!

DAY 7: LEARN ABOUT YOUR FOLLOWERS

Find out something valuable about your followers! Who are they, where are they from, and what content are they looking for? This gives you great insights about your audience and you can adjust your future posts to allow for engagement from them!

DAY 8: MILESTONES

Share a recent Milestone your business has reached! Maybe it is x amount of new clients or a completed project for a client!

DAY 9: CURRENT FAVORITE BOOK / PODCAST

What books or podcasts have you read that are currently inspiring you?! There are so many out there and people are constantly seeking out new ones to read or listen to! Make sure to tag the author/curator you are promoting!

DAY 10: SOCIAL MEDIA PROMOTION

Here is a great way to advertise your products while offering a discount to those who follow you on Social Media! Create a unique code (INSTAGRAM15 or FACEBOOK15) this allows you to track the number of times this code was used.

DAY 11: MORNING ROUTINE

Show off your morning routine! Do you hop out of bed and turn on the computer or enjoy a cup of coffee on the couch?!

DAY 12: FREEBIE

Who doesn’t like free items?! Create a freebie for your followers that pertains to your niche! There are hundreds of freebies online so maybe search around for some inspiration!

DAY 13: PAST CLIENT PROJECT

Show off a little with a completed project you’ve worked on in the past! Showing finished projects helps establish your business and the kind of work you do!

DAY 14: COZY SPACE

Post your favorite cozy space! This can be a space in your home or a local shop! Somewhere that inspires you!

DAY 15: FLOWERS / PLANTS

Maybe you finally planted some new flowers or just treated yourself to a bouquet! Flowers will always look pretty on your Instagram and they stand out when scrolling on Facebook!

DAY 16: FLAT LAY

Take some time to find creativity in your posts! Styling flat images are one of my favorite parts about Social Media! Find some of your favorite objects around the house (even include some past projects!) and start creating a visually pleasing flat lay!

DAY 17: CUSTOMER PHOTO

Customer photos are the best! It gives you content with little to no effort! I think it is best practice to ask the customer to use the image and make sure you tag them!

DAY 18: MINDFULNESS

Just like self-care mindfulness is so important! Take 20 minutes to meditate or do a little yoga session and share how it went with your followers!

DAY 19: SHARE A HOBBY

Share what you do on the side! You never know who may have the same interest to create a connection with!

DAY 20: #MONDAYMOTIVATION

Following trends like #MondayMotivation and #TestimonialTuesday are great for others searching through hashtags!

DAY 21: NEWSLETTER

Promote your newsletter! It’s always great to offer something for those who sign up! Maybe 15% off a service of a freebie download!

DAY 22: BEHIND THE SCENES

Take us behind the scene! This is especially great for those in the creative field! It’s refreshing to see HOW something is actually made!

DAY 23: YOUR CITY

Take us on a tour of your city! In the caption, you can provide some of your favorite places to shop, eat, and enjoy a good happy hour!

DAY 24: SUPPORT OTHERS

I am a sucker for accounts that support one another and I think businesses should do the same! Give a shout-out to another company, an Etsy shop or a local shop near you! Hey, they may even turn into a client.

DAY 25: ORGANIZATION TIP / TRICK

How do you stay organized? We are all looking for ways to better organize tasks and ourselves!

DAY 26: FAVORITE QUOTE

People can’t resist a good quote! Find something that resonates with you and your niche!

DAY 27: SHARE A RESOURCE

Share a resource! We all have them and there is nothing to be ashamed of! You can even ask your audience to share their favorites to get some more ideas for yourself!

DAY 28: CROSS PROMOTE YOUR NETWORKS

Take this time to encourage others to check out some of your other social media sites! Pinterest and Facebook are always good go-to networks!

DAY 29: #OOTD

Show off one of your favorite outfits! Maybe you just bought something new or are just bored with your same old office clothing. Take some time to dress up and show off! If you have a large company or team, show them off too!

DAY 30: SAYING THANK YOU

You should always find some time to thank your followers! They are supporting your virtually and financially! It’s always nice to show your appreciation!

Let us know below your favorite type of content to create!

If you would like help curating content specific to your industry, utilizing best practices- get in touch with our team!

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