We have all heard of the wedding day traditions for wearing something old, something new, something borrowed and something blue. Originating from an old English rhyme, the 4 items a bride carries with her is supposed to bring her good luck. Transitioning into today’s digital age, we can actually leverage these 4 elements as a means of remembering some best practice strategies for top notch social media posts!
Post Something Old:
For the bride, something old represents continuity. Psychologically, people prefer to see social media posts they are comfortable with and they can relate to from their past. This creates a sense of safeness. This explains why so many people love the “Throw Back Thursday” picture phenomenon. A great tip: post something exciting about an employee that has been with the company from the beginning to give your prospects a sense of your company’s stability.
Post Something New:
For the bride, something new offers optimism for the future. One the social media spectrum, posting something new positions your company as the thought leaders. When you are the first to post the latest events, products or news in your industry, it is your post that will get widely shared, commented on and “liked”. Furthermore, when you are posting about your company’s news and updates, you are demonstrating your company’s ability to provide top service or products by exposing its growth.
Post Something Borrowed:
For the bride, something borrowed symbolizes borrowed happiness. When it comes to social media, you too should be borrowing happiness and success. There is no need to re-invent the wheel. When you see another company’s digital marketing campaigns working well, borrow their strategy! While it’s always ideal to be the first, it may not always be practical. It is better to be on the right bus, even if you aren’t driving, than to not get on it at all. Tip: borrow a post but put your own unique spin on it by adding a call to action or a different opinion!
Post Something Blue:
For the bride, something blue stands for purity, love and fidelity. In social media we know that when a customer loves a post they become passionate to spread it. Every once in a while, post something controversial to incite engagement. Nothing attracts more shares and comments then the posts that hit a nerve, good or bad with followers!
Use these 4 tactics in your social media strategy to ascertain your commitment to your followers and with time they will say ‘I Do’ to your services!