Monitor Online Competition

5 Free Tools to Monitor your Competitors’ Digital Marketing Campaigns

Creating a holistic digital marketing strategy can take months.  Effectively executing the strategy after tweaks, minimal fails and multiple learning curves can take up to a year.  One stage often omitted from this important plan is monitoring competition.   Watching your competitors online holds unparalleled benefits...

employee brand ambassador

Employee Brand Ambassadors | Why and How

A couple of years ago, we posted an article on Word of Mouth Marketing http://popdigitalmarketing.com/word-mouth-marketing/.  The article explained the new wave of marketing tactics utilizing current “brand fans” through social media. To reiterate, studies have shown that consumers are 65% more likely to choose a brand...

facebook recommendations

What Facebook’s New Recommendation Tool Means For Your Company

In October 2016, Facebook rolled out a brand new option to ask for “recommendations” on your personal feed or in a group. Facebook automatically detects words like “I need a recommendation” or “I am looking for” and converts the post into a distinct “recommendation” post...

5 Actionable Digital Marketing Resolutions For 2015

As we wrap up 2014, now is a prime time to look back at what successes we've had at work and where we may have room for improvement.  Many business leaders are projecting the next year’s potential growth along with strategies to increase business development.  While...

Facebook Updates Its Posting Preferences For Pages

If you manage a business page on Facebook, your life just got easier! Facebook has officially rolled out a new posting feature which allows admins to effortlessly elect if he/she wants to post as the page or as him/herself through a more straightforward means.  Way back in the...

4 Wedding Traditions to use in your everyday Social Media Strategy

We have all heard of the wedding day traditions for wearing something old, something new, something borrowed and something blue.  Originating from an old English rhyme, the 4 items a bride carries with her is supposed to bring her good luck.  Transitioning into today’s digital...

Facebook Manager Posts

2 New Facebook Updates for Businesses and Pages

Facebook has recently made 2 updates that will shake up how you use the Social Networking platform to market your business.  And, if strategized correctly, you will see a positive outcome from both these changes! Change #1 | Facebook Page Manager Tracking On February 20, 2014, Facebook...