Facebook Engagement Tips

5 Key Tactics to Create Engagement on Facebook

Big brands and small brands alike all have similar goals on social media: To cultivate our online community, grow our followers and ultimately create a platform to convert new leads.  What is Facebook Engagement and why does it matter? Many times my clients at Pop Digital Marketing...

Facebook Updates Its Posting Preferences For Pages

If you manage a business page on Facebook, your life just got easier! Facebook has officially rolled out a new posting feature which allows admins to effortlessly elect if he/she wants to post as the page or as him/herself through a more straightforward means.  Way back in the...

4 Wedding Traditions to use in your everyday Social Media Strategy

We have all heard of the wedding day traditions for wearing something old, something new, something borrowed and something blue.  Originating from an old English rhyme, the 4 items a bride carries with her is supposed to bring her good luck.  Transitioning into today’s digital...

Unsubscribe button

How to Decrease Unsubscribe Rates

Too often I receive a blast from a small or medium sized business that just makes me cringe.  For example, the other day, I received an email from a company that had information in it for its current clients, which I am not.  It made...

How to Increase Newsletter Sign-ups

Before covering the tips on how to increase sign-ups, you need to be clear on why you want more.  People often think the larger number of sign-ups means you are doing better at marketing your business.  This is not the case.  It’s what actions the...

How to Embed a Facebook Post on your Website

Previously only permitted to developers, Facebook now allows people and businesses to embed a facebook post, picture or video on a webpage/blog.  See below for an example of an embedded post: // Post by Pop Digital Marketing. How Embedding a Facebook Post On Your Website Can Help...

Facebook Pages

8 Tips To Facebook Posting For Business Pages

Congratulations!  You finally put together your facebook page.  Now you need to grow your fan-base, figure out what to post and how to post it.  Below are a few best practice methods to getting started on your facebook business page. Here are 8 tips to consider...