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Robyn Ackerman
In , Instagram, LinkedIn, Marketing, , Tips

5 Ways to Grow a Nonprofit Through Social Media in 2023

In today’s digital age, social media has become an essential tool for nonprofits to reach and engage with their supporters. It provides a platform for nonprofits to tell their stories, share their mission, and connect with their audience in a more meaningful way. However, simply having a social media presence is not enough to grow a nonprofit organization. Here are five ways nonprofits can leverage social media to grow their organization in 2023. By following the tips in this blog post, you can use social media to connect with potential donors, volunteers, and partners, and raise awareness for your cause.

  1. Audit your current social media platforms.

Before you can start growing your nonprofit organization on social media, you need to audit your current platforms. Take some time to assess your current social media presence and identify any areas that need improvement. Are you posting regularly? Are you engaging with your followers? Are you using the right hashtags? Once you know where you stand, you can start to make changes to improve your social media strategy.

  1. Prioritize video content.

Video content is becoming increasingly popular on social media. In fact, video is expected to account for 82% of all internet traffic by 2022. If you’re not already using video in your social media marketing, now is the time to start. Video is a great way to engage your audience, tell your story, and promote your products or services.

  1. Use social media to tell your story.

Social media is a great way to share your nonprofit’s story with the world to raise awareness for your caus. Share photos and videos of your work, interviews with your staff and clients, and behind-the-scenes footage of your events. The more people see your story, the more likely they are to get involved with your organization.

  1. Engage with your followers and potential donors.

Social media is a two-way street. It’s not just about broadcasting your message to the world. It’s also about engaging with your followers and responding to their comments and questions. The more you engage with your followers, the more likely they are to stay engaged with your organization. Nonprofits can use social media to connect with potential donors and volunteers by sharing stories about your work, posting updates about upcoming events, and running online campaigns. For example, a nonprofit that provides food to people in need could post photos of the food they distribute, or a nonprofit that works to protect the environment could post updates about their efforts to clean up litter.

  1. Use social media ads.

If you want to reach a wider audience and grow your business quickly, you can use social media ads. Social media ads can be a great way to promote your non-profit or services to a specific audience. You can target your ads based on demographics, interests, and even keywords.

Growing a nonprofit through social media requires effort, dedication, and a clear strategy. By developing a strong online presence, creating meaningful relationships with supporters, and using social media to share your mission, you can make a real impact and grow your organization. Embrace the power of social media in 2023 and take advantage of the opportunities it offers to expand your reach and achieve your nonprofit’s goals. With persistence and a personal touch, your nonprofit can thrive and make a difference in the world.

Robyn Ackerman
In Advertising, , Instagram, , Tips

How Facebook’s Latest Change Will Significantly Impact Ad Targeting

Meta for Business and Facebook just announced that beginning Jan 19, 2022, they are removing “detailed targeting options” from the Ads Manager Tool that would be considered “sensitive topics” such as: 

  • Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”) 
  • Sexual orientation (e.g., “same-sex marriage” and “LGBTQ+ culture”) 
  • Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”) 
  • Political beliefs, social issues, causes, organizations, and figures 

For clients of PDM, many of which provide services in the healthcare, education or professional service  industries, this can have a negative impact on personalized ad reach. 

Thankfully, there are still ways to reach your audience: 

5 methods your company can implement to still drive conversions through Facebook Ads in 2022 

  1. Engagement Custom Audiences: Reach people who have liked your page or people who have engaged with your posts in their News Feed. These people have already expressed a direct interest in your services or products and ads will yield a higher success rate if shown to them. 
  2. Location Targeting: If you own a brick-and-mortar or are advertising a local event, you can reach people in a specific vicinity using location targeting.  For businesses that offer services in the home, or companies that ship products, you may set your radius around serviced zip codes and your ad will be shown to people in those targeted areas. 
  3. Lookalike Audiences: Similar to Engagement Custom Audiences, Lookalike audiences can be built to target Facebook/Instagram users that fall under the same user categories as a seed audience.  Use this option if you want to broaden your reach to people who share interests, locations and have purchased products or services similar to yours.
  4. Website Custom Audiences: You can build a list on Facebook Ads that retargets anyone who has previously visited your website. Using Website Custom Audiences is a powerful remarketing tactic that will increase your conversions by 56%. 
  5. Customer Lists. If you have already built customer email lists in your own CRM tool and have permission from subscribers to use their information, you can upload your lists into Facebook’s Custom Audiences. This tool will help you target, retarget, and stay top of mind with old and new customers.   

Initially, once these changes take effect in January, you may experience a drop in conversions. However, if you set up your ads using any of the above approaches, you can avoid a big decline and keep your engagement and conversion numbers growing. 

Looking for help getting your ads set up? Reach out to a Pop Digital Marketing specialist and Get Discovered. 

Daniel Ackerman
In Blog, How to, Instagram, , Tips

4 Important Ways to Improve your Instagram Feed!

There’s just something about Instagram that we, as a society, can’t seem to get enough of. Even with that frustrating change to the algorithm, Instagram seems to be everyone’s favorite! There are a ton of tips out there on how to beat the algorithm but it’s even more important to have a profile that speaks to your ideal audience and potential clients. Below you’ll find 4 important ways to improve your Instagram Feed AND exactly how to implement them!

First, Build Your Brand:

As a designer, I cannot stress enough the importance of your brand! Your brand IS NOT simply your logo – it is the entire aesthetic of your business. When it comes to Instagram this includes everything from the images you post to the captions you write. This tells your audience who you are, what your brand stands for and the type of audience you want to appeal to.

Building your brand is all about finding colors, images, and words that speak to what your business is all about! When it comes to Instagram having cohesiveness is key! Let’s take a look at some examples of businesses whose branding is on point ?.

Brands WE LOVE on Instagram:

@shopbando – Bando the brand is Colorful, Fun, & Creative – Just like their products and their Instagram shows this off perfectly!

@getawayhouse- If their feed doesn’t literally make you want to GET AWAY… Idk what will! Their Instagram reflects their rentals with a darker edit, which reflects their cozy cabins perfectly!

We know coming up with what to post on Instagram can be hard and time-consuming. Last month Pop Digital Marketing developed a  30 Days of Instagram Content.  The blog became so popular that it had over 300 shares in the first hour!

Next, Update Your Bio:

You have up to 150 Characters for a bio about YOUR BRAND! One mistake I constantly come across concerns bios that talk more about the individual behind the brand as opposed to the brand itself. Consumers want to know about the products they can find in your shop or the services you offer above all else. I love that you have 2 rescue dogs but unfortunately, that isn’t going to teach me about your business.

This isn’t to say you shouldn’t tell us fun information about yourself, but prioritize what you are offering and then fill in the bio with other information. Below is a little “recipe” for developing the perfect Instagram business bio.

Instagram Bio Recipe

2-3 things you offer / i.e products, services, etc.

1 personal detail (if it fits in the characters)

+ Call to action such as a promotion or a special offer – something to really grab their attention and make them click that link!!

Using this little recipe your bio may look like this:

✿ Web Design, Social Media, + SEO Expert

✿ Wife to Jeff + Mommy of 2

15% off when you Subscribe ⇣

(LINK TO WHEREVER HERE)

Bios WE LOVE on Instagram:

@girlsnightinclub – GNI Tells us exactly what they are right away and if we join we can be apart of an online community with 150,000 women!

 

@theslowtraveler – Carolyn tells us what she does followed by where she is located AND tips we can find on her blog! Perfection!

 Then, Check Your Hashtags:

Hashtags can be tricky and there are so many places to start! The simplest way to begin is by using a hashtag Generator. Type in ONE keyword about your business then you will get results all around this one keyword!

Here is an example of results we got at Pop Digital Marketing with our Keyword being MARKETING:

 

You can choose to end your hashtag research here or you can take it one step further. The size, or the number of uses a hashtag has, can make or break your image in search.  I’d suggest taking some time to research the number of uses a hashtag has by plugging it into Instagram.

For example, the hashtag #marketingguru has 154k users so the odds of your image being seen rapidly decrease! However, Instagram now has a “related” option for hashtags and this is where the real research comes in! Click through until you find hashtags with a lower number of uses – any with 50k or less are perfect!

Finally, Captions:

Your captions should represent the tone of your brand while talking about related topics. Use your captions to discuss new services or products, promotions, milestones, or even interests that relate to what your brand is about!

Captions can be a great way to tie an image into your brand. Let’s be real, we can’t always have the perfect image and sometimes those flowers are just too perfect not to post. This is an ideal opportunity to use the caption to tie the image into your brand!

In the end, it really comes down to your brand, not only on Instagram but for your entire business. Instagram is a great way to market your business and I hope these tips help improve your Instagram feed and even more importantly help reel in your ideal audience and potential clients! If you have any questions or need help at any point in the process feel free to contact us here or shoot us an email at [email protected]

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