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Robyn Ackerman
In Blog, E-Marketing, , Hiring, Marketing, Tips, Training

5 Reasons to Hire A Digital Marketing Consultant

You may have your own in-house team of talented marketers, or you perhaps you are on the fence about hiring a full-time employee to take on your marketing needs.  Regardless of where your company stands with it’s marketing strategies, your business can always benefit by bringing in a digital marketing consultant.

Below are 5 key reasons you should consider hiring a marketing consultant:

1. Digital Marketing Consultants stay on top of the latest trends in the marketing world.5 reasons to hire a marketing consultant

A digital marketing consultant NEEDS to know exactly what the newest and greatest strategies are in order to stay in business themselves. Consultants make sure to continuously educate themselves by attending webinars, expos, conferences and networking events. The greatest part is that the consultant does this all at his/her own expense, not on your company’s dime.

2. Digital Marketing Consultants have great insight from working with  other companies and multiple industries.

This is one of the most motivating reasons, if not- the most important reason to hire a consultant.  A successful digital marketing strategist or consultant works with an array of clients.  When a specific campaign is successful with one client, the consultant will likely implement it with all other clients where deemed appropriate. Consultants will also use his/her positive experiences with other business’s marketing platforms (pros/cons of email platforms, tracking software, lead generation systems etc.) to bring to your company as recommendations.  It is this type of constant exposure to other options that sets a consultant apart from a full time employee.

3. Digital Marketing Consultants give you what you pay for… and then    some.

Unlike a full-time employee, a consultant only gets paid for actual work produced. Great consultants work hard until the job, campaign or project is complete, which in most instances means quicker turn around time.  Consultants also have great resources of marketing experts. Need a web developer? Looking for a graphic designer? Marketing Consultants likely have a plethora of names to refer.

4. Digital Marketing Consultants have a fresh take on your company.

Let’s face it, things get stale. Even the greatest content developers hit a wall at some point.  Bringing in a consultant will also bring in fresh ideas.  Digital Marketing Consultants also often pick up on areas that can be improved that have been a part of the strategy for so long, no one else even gave it a second thought. A consultant can also work as an additional asset to your marketing team.  Many companies are confined by time and resources.  It can never hurt to bring on an expert to help loosen those restraints on the team.

5. Digital Marketing Consultants can connect you to other clients.

Building your network also builds your company. Many inbound marketing strategists/consultants will connect clients to cross-promote events, guest blog for one another, send targeted emails to segregated lists and feature each other’s products on social media.  This is a great way to expand customer reach and gain greater exposure.

To see if you business would benefit from a digital marketing consultant, contact us here.

Robyn Ackerman
In , How to, Marketing, , Uncategorized

5 Reasons why your Facebook Posts Create Awkward Silences

It goes like this: You think you’ve created something that will go viral.  You post it and wait….and wait…..and wait.  30 minutes go by and there is still no comment, “like” or share at all.

Here are 5 reasons why your Facebook posts may not get the reaction (or any reaction) your were hoping for:Awkward Facebook Posts

  1. You ask yes or no questions.  You have to give people the opportunity to express themselves.  If you are asking a question with an obvious answer or one that doesn’t require much thought, you won’t generate much response.   Ask open ended questions, and give your followers the chance to share their full thoughts!
  2. You are posting yesterday’s news. It’s nice to share the viral video that everyone is talking about.  Guess what though: if everyone has already seen it, they will scroll over your post.  Of course, it doesn’t hurt to share, but it’s even better to be one of the first pages releasing it!  Tip: when you first wake up, peruse your industry news and post on your page the top story/video/picture.  Be the thought LEADER… not follower.
  3. You post the same things over and over again.  So many pages do this.  They love to promote a specific E-Book, product or service and they keep posting about it.  Think about meeting someone and, after that first time, every time you see them they tell the same story.  You will start avoiding them.  That is exactly what will happen to your page posts.  People will hide them, ignore them and because of the Facebook algorithm, they will eventually stop seeing your posts altogether on their feed.
  4. You are boring.  Post something funny, exciting, provocative, scary, visual or even confrontational.  Switch up your tone every once in a while.  Some of the most interactive posts are the ones that drive emotion (good and bad) from followers.
  5. You are self absorbed.  The best way to get people to share your post is if it’s about them.  Not you or your business.  Don’t just concentrate on your services, concentrate on your followers.  Follow the 20/80 rule.  80% of your posts should be industry or client related and 20% should focus on your business.

Click here to talk with our experts on how you can take your facebook marketing to the next level!

Robyn Ackerman
In Blog, , How to, Marketing,

Word of Mouth Marketing; Then and Now

word of mouth marketing

It was only a few years ago when the term “Word of Mouth” was interpreted literally: Person A heard about Product or Service directly from Person B’s mouth.  Through the past few years, it has taken on a completely new meaning as communication on a whole between people has drastically changed.

Many businesses, primarily small-medium sized ones were built on and sustained by customer recommendations and through the “old word of mouth method”.  As technology expands, our communication skills among people, customers, families and friends has adapted as well.  Many schools have lessened curriculum on cursive writing, and increased curricula surrounding computer skills and even teaching coding and social media.  People now share life history, pictures, and personal stories through social media, texts and emails.  When someone is looking for a suggestion of a doctor, service or product, they crowd-source online.

So how do we utilize this relatively new way of communication and still hold on to our word of mouth marketing strategy?

5 Ways to Increase your Word of Mouth Online Marketing Success:

  1. Generate likes on your products, services and pages.  Make sure your website is optimized with social media buttons.  While in the past, people verbally told their friends they liked something, now people are share their preferences through “likes” and clicks.  When one person “likes” a website, Facebook business page, LinkedIn update etc. all of their followers are potentially exposed to seeing that “like”.  Just as with the traditional word of mouth, this new way is powerful in that people “trust” what their friends share and like online.
  2. Solicit Positive Reviews.  Set up your company YELP, Google Maps, Facebook and LinkedIn pages and encourage your happy customers to write a short review about why they come to you.  These reviews are magnificent in that they are always available (24/7!) and can be found by just about anyone looking for information on your company.
  3. Watch your “company” with Google Alerts.  Strategically outline important Brand and Industry keywords and sign up for notifications whenever those keywords are mentioned online.  Then, JOIN THE CONVERSATION.  If someone is searching in an online group for a product or service you sell, Google Alerts will let you know so you may answer them in that group in real time.
  4. Become the thought leader in your industry.  The more you position yourself as the expert, the higher the likelihood people will recommend you to others for that service.  If you are blogging all the time about a specific subject, you will be seen as the professional, even if that reader has never used you before.  When people read your blogs, watch your videos, see your tweets and posts about industry related services or products, they begin to respect and TRUST your knowledge.  They then feel comfortable recommending you to others as that expert!
  5. Find influential people in your target industry.  This one takes a bit more research work, but there are always tweeters, bloggers and facebookers who love to write about YOUR product and industry.  They have tons followers who already trust them, and they can become a very strong ally when it comes to recommending your services.  Find them, befriend them and join forces to create an equally beneficial partnership!
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