5 Quick SEO Hacks

SEO, an acronym for ‘search engine optimization’ has become an absolute necessity in digital marketing.  Optimizing your site for Search Engines requires a lot of strategic planning, many spreadsheets and hours of research.  For most companies ongoing optimization requires a full-time employee or consultant dedicated to...

Facebook Manager Posts

2 New Facebook Updates for Businesses and Pages

Facebook has recently made 2 updates that will shake up how you use the Social Networking platform to market your business.  And, if strategized correctly, you will see a positive outcome from both these changes! Change #1 | Facebook Page Manager Tracking On February 20, 2014, Facebook...

7 Beginner Tips For LinkedIn Marketing

LinkedIn, known as the “Social Network for Businesses” has immense potential to provide users with the ability to network with-in their own industry and more importantly find and convert customers.  As opposed to Facebook, Pinterest and Twitter, where statuses lean towards the light, funny or...

New Trending Feature On Facebook

Facebook is rolling out a new feature titled “Trending” (currently only in a few countries and only available for certain users) on the right side of your homepage. Trending According to Facebook:  “Trending shows you the popular topics and hashtags that are being talked about on Facebook....

word of mouth marketing

Word of Mouth Marketing; Then and Now

It was only a few years ago when the term “Word of Mouth” was interpreted literally: Person A heard about Product or Service directly from Person B’s mouth.  Through the past few years, it has taken on a completely new meaning as communication on a...

Unsubscribe button

How to Decrease Unsubscribe Rates

Too often I receive a blast from a small or medium sized business that just makes me cringe.  For example, the other day, I received an email from a company that had information in it for its current clients, which I am not.  It made...

url best practices

URL Best Practices

A question that comes up often as companies rebrand or delve more into digital marketing is: should a URL have a branded name, company name or be keyword targeted?  Below we take a look at each aspect and the best practices of choosing URLs. What is...