Flagship higher-education partnership
Major academic institutions. Complex audiences. Connected marketing.
Massachusetts General Hospital · MGH Psychiatry Academy
Pop delivered comprehensive branding, creative production, website enhancements, and ongoing marketing support for MGH Psychiatry Academy and its departmental programs. Our work supported higher education and professional learning initiatives involving Harvard Medical School–affiliated faculty, reaching distinct faculty, clinician, and educational audiences.
From creating logos and developing departmental brand identities to full rebranding initiatives, website updates, PowerPoint presentations, and digital course materials, our work helped bring consistency and clarity to a broad range of communications. We also supported educational campaigns, email communications, and coordinated marketing across departments and programs.
01Branding & visual identityDepartmental logo design, rebranding, and cohesive creative assets across programs.
02Websites & learning materialsWebsite updates, presentation design, and content and visuals for online courses.
03Integrated academic marketingCross-department campaigns, email communications, and support for faculty and professional education audiences.