Who, What and Why

Diagnose the Pains (what issues do your customers experience that your service solves).

Differentiate your Claims: Must clearly define what makes your company/service/product unique: 

Demonstrate the Gain: Using stats, outline the benefits “the gain” a customer experiences by using your service/product. Stats, numbers….proof are best here! 

Deliver to the Reptilian Brain: 

a. Use contrast: Your product/service vs. another
b. Use before/After: What a customer experience is before using your product/service vs. after. 
c. Visuals: What visuals can be utilized to help people understand and "see" the benefits
d. Emotion: What words can be used to reach emotions.

Culmination | Value Proposition