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Robyn Ackerman
In Blog, , How to, LinkedIn, Marketing, , Tips,

4 Wedding Traditions to use in your everyday Social Media Strategy

wedding traditions and social mediaWe have all heard of the wedding day traditions for wearing something old, something new, something borrowed and something blue.  Originating from an old English rhyme, the 4 items a bride carries with her is supposed to bring her good luck.  Transitioning into today’s digital age, we can actually leverage these 4 elements as a means of remembering some best practice strategies for top notch social media posts!

Post Something Old:

For the bride, something old represents continuity. Psychologically, people prefer to see social media posts they are comfortable with and they can relate to from their past.  This creates a sense of safeness.  This explains why so many people love the “Throw Back Thursday” picture phenomenon. A great tip: post something exciting about an employee that has been with the company from the beginning to give your prospects a sense of your company’s stability.

Post Something New:

For the bride, something new offers optimism for the future.  One the social media spectrum, posting something new positions your company as the thought leaders.  When you are the first to post the latest events, products or news in your industry, it is your post that will get widely shared, commented on and “liked”.  Furthermore, when you are posting about your company’s news and updates, you are demonstrating your company’s ability to provide top service or products by exposing its growth.

Post Something Borrowed:

For the bride, something borrowed symbolizes borrowed happiness.  When it comes to social media, you too should be borrowing happiness and success.  There is no need to re-invent the wheel.  When you see another company’s digital marketing campaigns working well, borrow their strategy! While it’s always ideal to be the first, it may not always be practical.  It is better to be on the right bus, even if you aren’t driving, than to not get on it at all.  Tip: borrow a post but put your own unique spin on it by adding a call to action or a different opinion!

Post Something Blue:

For the bride, something blue stands for purity, love and fidelity.  In social media we know that when a customer loves a post they become passionate to spread it.  Every once in a while, post something controversial to incite engagement.   Nothing attracts more shares and comments then the posts that hit a nerve, good or bad with followers!

Use these 4 tactics in your social media strategy to ascertain your commitment to your followers and with time they will say ‘I Do’ to your services!

Robyn Ackerman
In Blog, , How to, Marketing,

Why your Company Needs a Weekly Tip on Social Media | 4 How-To Guided Steps

One of the first pieces of advice I give to new clients looking to increase engagement on Social Media is to create a monthly content strategy plan.  Part of that plan involves creating a weekly tip to offer followers and fans.

The benefits of providing a weekly tip for followers include:

  • Content Manager HiringPositioning your business or brand as a thought leader.
  • Opening up dialogue for customers who may have questions about that topic.
  • Building trust with your followers and showing your expertise.
  • Learning what subjects your customers find popular through shares and likes and then turning them into blogs or e-books.
  • Increasing visibility on that subject with search engines (as they crawl and show public status updates with keywords relevant to search terms).
  • Keeping followers and fans coming back to your company page in anticipation for that weeks tip.  This will in turn increase your post updates showing up in their feed.

4 tips to sharing tips on Social Media: 

  1. Pick a day of the week when your audience is likely online.  You can see when they are online through Facebook insights, or timing + (which measures your google + fan activity).
  2. Create an editorial calendar 6 months out (which is only 24 tips).  Create a spreadsheet and include the month, date and time you plan on posting the tips.  Add fields for topic, subject and content developer (if you have multiple experts in your company that will be contributing).  Then add the field where the actual tip content belongs.  The tip itself should be 2-3 sentences at most.
  3. Hashtag your tip name. Prior to launching your tip strategy come up with a clever name that you can place at the beginning of each tip post.  Examples are “Monday Marketing Tip” or “Tuesday Tips With Jon” or “Fridays Health Tips”.  Keep it brand and industry appropriate and make sure it is relevant to what your customers would expect to see from you.  Then Hashtag it so people can eventually search for and see all the previous tips by clicking on the hashtag. Example: #SocialMediaWeeklyTip.

    Post by Pop Digital Marketing.

     

  4. Create a visual of the tip.  Hubspot launched a very successful 30 day blogging tip in which each day they provided a visual of a tip dealing with blogging.  When you post a picture on any Social Media platform you increase the likelihood of the post getting shared and liked.  You can also share the tip picture on Instagram and Pinterest!

For advice on launching or re-launching your company’s social media strategy, contact us here.

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