SEO, also known as Search Engine Optimization is the greatest tool for driving qualified traffic to your site.
Search engines such as Google, Yahoo and Bing take the keywords typed in a search box and “crawl” websites to find related content.
The search engines then filter results based on the best fit for those keywords.
Statistics show that click-through rates on your site link will drop from 42.30% on the first page of the search engine to 0.66% on the second page. It is imperative to the growth of your business that your site shows up first organically on search engines.