SEO stands for Search Engine Optimization.
Search engines such as Google, Yahoo and Bing take the keywords typed in a search box and “crawl” websites to find related content.
The search engines then filter results based on the best fit for those keywords.
Statistics show that click through rates on your site link will drop from 42.30% on the first page of the search engine to 0.66% on the second page. It is imperative to the growth of your business that your site shows up first organically on search sites.