It goes like this: You think you’ve created something that will go viral. You post it and wait….and wait…..and wait. 30 minutes go by and there is still no comment, “like” or share at all.
Here are 5 reasons why your Facebook posts may not get the reaction (or any reaction) your were hoping for:
- You ask yes or no questions. You have to give people the opportunity to express themselves. If you are asking a question with an obvious answer or one that doesn’t require much thought, you won’t generate much response. Ask open ended questions, and give your followers the chance to share their full thoughts!
- You are posting yesterday’s news. It’s nice to share the viral video that everyone is talking about. Guess what though: if everyone has already seen it, they will scroll over your post. Of course, it doesn’t hurt to share, but it’s even better to be one of the first pages releasing it! Tip: when you first wake up, peruse your industry news and post on your page the top story/video/picture. Be the thought LEADER… not follower.
- You post the same things over and over again. So many pages do this. They love to promote a specific E-Book, product or service and they keep posting about it. Think about meeting someone and, after that first time, every time you see them they tell the same story. You will start avoiding them. That is exactly what will happen to your page posts. People will hide them, ignore them and because of the Facebook algorithm, they will eventually stop seeing your posts altogether on their feed.
- You are boring. Post something funny, exciting, provocative, scary, visual or even confrontational. Switch up your tone every once in a while. Some of the most interactive posts are the ones that drive emotion (good and bad) from followers.
- You are self absorbed. The best way to get people to share your post is if it’s about them. Not you or your business. Don’t just concentrate on your services, concentrate on your followers. Follow the 20/80 rule. 80% of your posts should be industry or client related and 20% should focus on your business.