Monitor Online Competition

5 Free Tools to Monitor your Competitors’ Digital Marketing Campaigns

Creating a holistic digital marketing strategy can take months.  Effectively executing the strategy after tweaks, minimal fails and multiple learning curves can take up to a year.  One stage often omitted from this important plan is monitoring competition.   Watching your competitors online holds unparalleled benefits...

5 Actionable Digital Marketing Resolutions For 2015

As we wrap up 2014, now is a prime time to look back at what successes we've had at work and where we may have room for improvement.  Many business leaders are projecting the next year’s potential growth along with strategies to increase business development.  While...

7 Beginner Tips For LinkedIn Marketing

LinkedIn, known as the “Social Network for Businesses” has immense potential to provide users with the ability to network with-in their own industry and more importantly find and convert customers.  As opposed to Facebook, Pinterest and Twitter, where statuses lean towards the light, funny or...

url best practices

URL Best Practices

A question that comes up often as companies rebrand or delve more into digital marketing is: should a URL have a branded name, company name or be keyword targeted?  Below we take a look at each aspect and the best practices of choosing URLs. What is...