Email Marketing Tip | Best Times To Send Email Blasts
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Word of Mouth Marketing; Then and Now
It was only a few years ago when the term “Word of Mouth” was interpreted literally: Person A heard about Product or Service directly from Person B’s mouth. Through the past few years, it has taken on a completely new meaning as communication on a...
How to Decrease Unsubscribe Rates
Too often I receive a blast from a small or medium sized business that just makes me cringe. For example, the other day, I received an email from a company that had information in it for its current clients, which I am not. It made...
URL Best Practices
A question that comes up often as companies rebrand or delve more into digital marketing is: should a URL have a branded name, company name or be keyword targeted? Below we take a look at each aspect and the best practices of choosing URLs. What is...
How to Increase Newsletter Sign-ups
Before covering the tips on how to increase sign-ups, you need to be clear on why you want more. People often think the larger number of sign-ups means you are doing better at marketing your business. This is not the case. It’s what actions the...
How to Embed a Facebook Post on your Website
Previously only permitted to developers, Facebook now allows people and businesses to embed a facebook post, picture or video on a webpage/blog. See below for an example of an embedded post: // Post by Pop Digital Marketing. How Embedding a Facebook Post On Your Website Can Help...
7 Qualifications To Seek In An Online Community Manager | The Hiring Guide
The position and title of “Online Community Manager, Social Media Manager, Online Marketer etc.” is fairly new to many companies. If you are striving to take your company to the next level and utilize the web to gain a greater online presence and ultimately increase...
8 Tips To Facebook Posting For Business Pages
Congratulations! You finally put together your facebook page. Now you need to grow your fan-base, figure out what to post and how to post it. Below are a few best practice methods to getting started on your facebook business page. Here are 8 tips to consider...