Word of Mouth Marketing; Then and Now

It was only a few years ago when the term “Word of Mouth” was interpreted literally: Person A heard about Product or Service directly from Person B’s mouth.  Through the past few years, it has taken on a completely new…

How to Decrease Unsubscribe Rates

Too often I receive a blast from a small or medium sized business that just makes me cringe.  For example, the other day, I received an email from a company that had information in it for its current clients, which…

URL Best Practices

A question that comes up often as companies rebrand or delve more into digital marketing is: should a URL have a branded name, company name or be keyword targeted?  Below we take a look at each aspect and the best…

How to Increase Newsletter Sign-ups

Before covering the tips on how to increase sign-ups, you need to be clear on why you want more.  People often think the larger number of sign-ups means you are doing better at marketing your business.  This is not the…

How to Embed a Facebook Post on your Website

Previously only permitted to developers, Facebook now allows people and businesses to embed a facebook post, picture or video on a webpage/blog.  See below for an example of an embedded post: Post by Pop Digital Marketing. How Embedding a Facebook…

8 Tips To Facebook Posting For Business Pages

Congratulations!  You finally put together your facebook page.  Now you need to grow your fan-base, figure out what to post and how to post it.  Below are a few best practice methods to getting started on your facebook business page….