Employee Brand Ambassadors | Why and How

A couple of years ago, we posted an article on Word of Mouth Marketing http://popdigitalmarketing.com/word-mouth-marketing/.  The article explained the new wave of marketing tactics utilizing current “brand fans” through social media. To reiterate, studies have shown that consumers are 65%…

Boosting a Facebook Post | Best Practices

Facebook offers a wonderful way to “boost” or “promote” your content by paying a bit extra money (as low as $5).  This is separate from Facebook ads, which requires a higher level of online marketing expertise to generate success.  Facebook…

5 Questions to ask when Building a New Website

Building a new website is a project many companies take on with excitement.  However, after countless hours of confusing proposals from web designers, the project can quickly turn tedious.  In order to ensure you are getting the most out of…

5 Key Tactics to Create Engagement on Facebook

Big brands and small brands alike all have similar goals on social media: To cultivate our online community, grow our followers and ultimately create a platform to convert new leads.  What is Facebook Engagement and why does it matter? Many…

5 Actionable Digital Marketing Resolutions For 2015

As we wrap up 2014, now is a prime time to look back at what successes we’ve had at work and where we may have room for improvement.  Many business leaders are projecting the next year’s potential growth along with strategies…

Facebook Updates Its Posting Preferences For Pages

If you manage a business page on Facebook, your life just got easier! Facebook has officially rolled out a new posting feature which allows admins to effortlessly elect if he/she wants to post as the page or as him/herself through a more…

5 Reasons to Hire A Digital Marketing Consultant

You may have your own in-house team of talented marketers, or you perhaps you are on the fence about hiring a full-time employee to take on your marketing needs.  Regardless of where your company stands with it’s marketing strategies, your business…

5 Key Reasons Your Company Should Host Webinars:

For years, webinars have been used as a source of educational training.  What you may not know is that no matter what industry your company is in, or what you sell you can absolutely and should undoubtedly be utilizing webinars…