Facebook is rolling out a new feature titled “Trending” (currently only in a few countries and only available for certain users) on the right side of your homepage.
Trending According to Facebook:
“Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who’ve shared them with you or have shared them as Public. From the right side of your homepage, click a topic that’s trending to see what people are saying about it.”
How The Trending Feature Can Increase Your Business And Brand Awareness:
Up until now, using hashtags was not something that proved to be effective for businesses. A Social Media Examiner article from October 2013 explains:
“According to EdgeRank Checker, Facebook hashtags have done nothing to help with additional exposure for your brand. In fact the opposite is true.
The research indicates that posts with hashtags are not only less likely to go viral, but also make people less likely to engage with the content.”
Now however, Facebook is using popular hashtags, personal preferences, user engagements and user “likes” to decide what they display in that user’s trending column. This means it is very important for your Facebook strategy to now include trendy hashtags to increase your exposure. When a user clicks on a “trending” keyword, they will see all posts about said keyword. You want your posts in there!
3 Tips To Using Hashtags On Your Business Page:
- Find an already popular industry related hashtag and use it in your post.
- Create an amazing hashtag unique to your business and ask your best fans to use it as well in related content posts. As an example: ask fans a question and tell them to use the hashtag in their answer.
- Use a well known celebrity name, something big in the news or an upcoming popular event. It’s already trending, the work is done all you have to do now is incorporate it into your posts!