Monthly Archives

January 2014

7 Beginner Tips For LinkedIn Marketing

LinkedIn, known as the “Social Network for Businesses” has immense potential to provide users with the ability to network with-in their own industry and more importantly find and convert customers.  As opposed to Facebook, Pinterest and Twitter, where statuses lean towards the light, funny or more personal, LinkedIn offers users with a platform to encompass strictly business updates and news related statuses.

7 Beginner Tips to Marketing on LinkedIn:

  1. Update your profile, oftenFirst, make sure your personal LinkedIn profile is completely updated.  LinkedIn even tells users how well their profile is performing (see picture below).  Your profile is the driving force behind how you will be viewed by potential customers, job seekers, employers or possible partners.  It’s also wise to spruce up your profile once every few months.  Every time you update your profile, your connections or network (depending on what your privacy settings are set to), will see it in their feed, making updating a great “exposure tool”. LinkedIn Profile Marketing
  2. Setting up a company page. LinkedIn is regularly changing the way company pages operate.  Make sure you stay on top of the trends and that you have an updated company page.  Here are some quick tips:
    1. Keep your company description written in a style that reads well to customers.
    2. Link to your website.
    3. Make sure to utilize the services and products aspects of the page.
    4. Create a strategy for the types of updates you post on the page vs. your profile.
    5. Post jobs on the company page, and share that in all your groups, resulting in driving traffic to the company page.
    6. Encourage your employees to update their profile linking to the page and to share any page or job openings.
  3. Update your status with relevant information. By providing your connections with the latest news, updates and blogs in your industry you are positioning yourself as a thought leader in your field.  As with updates on other social media platforms, keep your statuses “engage-able”. 
  4. Join groups.  There are two types of groups you may want to join on LinkedIn.
    1. Groups of professionals in your industry.  Doing so, will enable you to share ideas, network, cross refer and hopefully give you a chance to learn from one another.
    2. Groups of customers.  Ideally you have done appropriate research on who your target client is.  Find the groups that your customers are in and get your name out there!
  5. Get Recommendations.  There is something to be said about the phrase “give a little, get a lot”.  Take time to truly recommend a co-worker, employee, client or consultant.  By giving your honest positive feedback, that person will likely recommend you in return.  When a potential client comes to your public profile (and yes, they will check you out on LinkedIn before agreeing to do business) and sees you have many positive recommendations, it will compel that client to trust your expertise even more.
  6. LinkedIn ads.  If you have a specific campaign to market, and the budget to allot for it, LinkedIn ads may be beneficial for you.  LinkedIn ads allows you to sponsor updates, target demographics and even use videos.  Make sure to consult with an expert first to get the best ROI.
  7. Look at someone’s profile to get them to look at yours.  It seems borderline stalker, but it works.  If you want someone to see your profile or notice you, simply look at his/her profile.  He/she will get notification that you looked at his/her profile, and it will prompt that person to check out what’s new with you, which is why it’s important to routinely change up your profile.

 Click here to benefit from an expert’s direction on your LinkedIn strategy.

New Trending Feature On Facebook

Facebook is rolling out a new feature titled “Trending” (currently only in a few countries and only available for certain users) on the right side of your homepage.

Trending According to Facebook: 

“Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who’ve shared them with you or have shared them as Public. From the right side of your homepage, click a topic that’s trending to see what people are saying about it.”

Facebook Trending Feature

How The Trending Feature Can Increase Your Business And Brand Awareness:

Up until now, using hashtags was not something that proved to be effective for businesses.   A Social Media Examiner article from October 2013 explains:

“According to EdgeRank Checker, Facebook hashtags have done nothing to help with additional exposure for your brand. In fact the opposite is true.
The research indicates that posts with hashtags are not only less likely to go viral, but also make people less likely to engage with the content.”

Now however, Facebook is using popular hashtags, personal preferences, user engagements and user “likes” to decide what they display in that user’s trending column.  This means it is very important for your Facebook strategy to now include trendy hashtags to increase your exposure.  When a user clicks on a “trending” keyword, they will see all posts about said keyword.  You want your posts in there!

3 Tips To Using Hashtags On Your Business Page:

  1. Find an already popular industry related hashtag and use it in your post.
  2. Create an amazing hashtag unique to your business and ask your best fans to use it as well in related content posts.  As an example: ask fans a question and tell them to use the hashtag in their answer.
  3. Use a well known celebrity name, something big in the news or an upcoming popular event.  It’s already trending, the work is done all you have to do now is incorporate it into your posts!

5 Reasons why your Facebook Posts Create Awkward Silences

It goes like this: You think you’ve created something that will go viral.  You post it and wait….and wait…..and wait.  30 minutes go by and there is still no comment, “like” or share at all.

Here are 5 reasons why your Facebook posts may not get the reaction (or any reaction) your were hoping for:Awkward Facebook Posts

  1. You ask yes or no questions.  You have to give people the opportunity to express themselves.  If you are asking a question with an obvious answer or one that doesn’t require much thought, you won’t generate much response.   Ask open ended questions, and give your followers the chance to share their full thoughts!
  2. You are posting yesterday’s news. It’s nice to share the viral video that everyone is talking about.  Guess what though: if everyone has already seen it, they will scroll over your post.  Of course, it doesn’t hurt to share, but it’s even better to be one of the first pages releasing it!  Tip: when you first wake up, peruse your industry news and post on your page the top story/video/picture.  Be the thought LEADER… not follower.
  3. You post the same things over and over again.  So many pages do this.  They love to promote a specific E-Book, product or service and they keep posting about it.  Think about meeting someone and, after that first time, every time you see them they tell the same story.  You will start avoiding them.  That is exactly what will happen to your page posts.  People will hide them, ignore them and because of the Facebook algorithm, they will eventually stop seeing your posts altogether on their feed.
  4. You are boring.  Post something funny, exciting, provocative, scary, visual or even confrontational.  Switch up your tone every once in a while.  Some of the most interactive posts are the ones that drive emotion (good and bad) from followers.
  5. You are self absorbed.  The best way to get people to share your post is if it’s about them.  Not you or your business.  Don’t just concentrate on your services, concentrate on your followers.  Follow the 20/80 rule.  80% of your posts should be industry or client related and 20% should focus on your business.

Click here to talk with our experts on how you can take your facebook marketing to the next level!